Seed oils: Procter & Gamble's own 1913 'Story of Crisco' sold hydrogenated cottonseed fat as 'more wholesome' than lard

Source: Procter & Gamble, 'The Story of Crisco' (1913 promotional cookbook), Project Gutenberg edition

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“The chief point emphasized was, that Crisco was a richer, more wholesome food fat for cooking.”

Evidence level

Historical document (company marketing material).

Funding

Published by the manufacturer.

What was published

A company-produced cookbook of hundreds of recipes, each using Crisco, with an introduction promoting the product.

What it shows

The book says "the chief point emphasized was, that Crisco was a richer, more wholesome food fat for cooking," and describes cookbooks where "the words 'lard' and 'butter' have been crossed out and the word 'Crisco' written in their place."

What it does not show

It documents marketing claims; it is not evidence about health effects.

Documented counterpoints

Crisco was originally made by hydrogenating cottonseed oil, which produces trans fat; the brand was later reformulated.

Source link

The Story of Crisco (Project Gutenberg)

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